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I’m ANT
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Retail Packaging &
E-Commerce Designer
Designing shelf-ready packaging and high-converting e-commerce visuals for national retail brands
I design packaging and digital experiences that drive product visibility and sales across retail and e-commerce.I’ve created retail-ready packaging systems and marketing assets for brands distributed through Walmart, Target, Kohl’s, and Best Buy—owning the process from concept through production.My work spans packaging, PDP design, and campaign visuals that improve clarity, strengthen brand presence, and support conversion across platforms.Recently, I launched my own e-commerce brand, generating 8,000+ views and 200+ sales within the first two months.I focus on creating visuals that don’t just look good—but perform.
Walmart • Target • Kohl’s • Best Buy • Costco Packaging. E-Commerce. Built to Sell.
Creative Blueprints
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Creative Blueprints
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Creative Blueprints
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Creative Blueprints
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Pet Pals
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Fit Flex
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Sakar International
Served as a key designer within Sakar International’s creative team, producing retail packaging and product concepts for Sports Illustrated, Sonic, and other licensed consumer brands. Designed and delivered 10+ packaging systems and product visuals for national retail distribution in Walmart, Target, Kohl’s, and Best Buy. Collaborated closely with the Lead Designer, Sales, and Product Development teams to translate market trends and licensing guidelines into visually compelling, production-ready designs. Projects included concept ideation, dieline execution, and packaging mockups, ensuring alignment with brand strategy and retailer requirements.
Design Foodie
As the Lead Brand Designer for Design-Foodie, I spearhead creative direction across brand identity, digital packaging, product launches, and marketing campaigns. I design and deliver digital party kits inspired by global fast food and beverage brands, crafting assets that balance playful storytelling with market-ready polish. In this role, I lead end-to-end creative execution—from illustrations and layout systems to Etsy listings and social media visuals. I oversee every stage to ensure each collection and campaign aligns with brand vision, SEO goals, and customer engagement—bringing consistency, clarity, and creativity to every asset.
Maximum Human Performance
As the lead designer for Maximum Human Performance, I shaped the visual identity of MHP, MuscleMeds, and Fit & Lean—bringing bold concepts to life across every touchpoint.
Simrock Consulting
As the lead designer for Simrock Consulting, I crafted a visual identity that reflected their mission to empower leaders and accelerate business transformation.
Aquagem Media Group
As the lead designer for this marketing group, I crafted strategic visuals that built brand-audience connection and positioned each brand with a unique competitive edge.
People First International
As the lead designer for People First International, I drove a brand overhaul that aligned their identity with core values—helping reposition the organization as a champion of people-first workplace culture.
Packaging Design Case Studies
PACKAGING DESIGN
Retail Packaging • Concept to Production • Dielines & Prepress
Experiences
Experienced in designing at scale while maintaining pixel-perfect precision across digital and print. Skilled in Figma, Adobe Creative Suite, Klaviyo, and Webflow, with a proven ability to deliver consistent, high-quality visuals across fast-paced enterprise and e-commerce environments. I also explore AI-driven tools to streamline workflows and push creativity further, blending technology with design to stay ahead of evolving industry standards.
UI Design
I have two years of experience in Figma, Sketch, and InVision, which I use to create prototypes. I also apply the Design Thinking methodology to ensure a user-centered approach. To better understand user needs, I often use journey mapping and empathy mapping.
Digital Design
I start each project by understanding the brand's goals and target audience. Then I create mood boards and wireframes. I use Adobe Photoshop, Illustrator, and InDesign to develop layouts, graphics, and prototypes. I collaborate closely with marketing and development teams throughout the process to ensure cohesive branding and functionality.
Branding
My branding process starts with in-depth research to understand the brand's core values, market positioning, and audience. I then develop multiple design concepts, working closely with clients and marketing teams to ensure that the visual identity captures the essence of the brand while standing out in the marketplace. My expertise lies in creating cohesive visual systems that resonate with target audiences and differentiate brands in competitive markets.
Product Design
I begin every project with extensive user research, gathering insights through interviews and usability testing to identify pain points. Once the research phase is complete, I ideate with low-fidelity sketches, followed by creating interactive prototypes in Adobe PSD. I regularly test these prototypes with users, iterating based on feedback to ensure the final design meets both user needs and business goals.
References
My references can speak to my ability to lead complex design projects, consistently meet deadlines, and collaborate seamlessly across teams. They can attest to my strong work ethic, sharp attention to detail, and creative problem-solving approach—offering a clear endorsement of the value I bring to every project.
“Working with Anthony was a delight. His attention to detail and firm understanding of each project or campaign allowed us to complete over 100 projects in less than a year. Anthony consistently demonstrated exceptional design skills, making him an invaluable asset to any campaign. His ability to seamlessly integrate creativity with efficiency ensured our projects were not only completed on time but also to the highest standard.”
“It's been an absolute pleasure having you as a part of our team, and your contributions have truly made a difference. Your creativity, and accountability for your work have always been a sight to behold. From the spectacular animation video on TikTok to the striking graphics on our other social media platforms, you’ve left a remarkable imprint on our organization. Such things will always remind us about the contribution that you did to us, Anthony. Please remember that the door to our organization is always open for you, we would be more than happy to welcome you back. Take care of yourself, Ant. As you venture onto new projects and challenges, remember that you have a team here cheering you on.”
Clients
I’ve partnered with these companies to deliver comprehensive graphic design solutions—including full brand identity overhauls, packaging design, and cross-platform visuals for web, media, and social promotional campaigns.
Creative Background
I’m a UI-focused Graphic Designer with nearly a decade of experience transforming brands through impactful digital storytelling, user interface design, and scalable visual systems that drive measurable results. With a foundation in branding, packaging, e-commerce, and digital campaigns, I specialize in crafting user-centered designs that fuse strategy and creativity. My work spans multiple industries—including supplements, beauty, apparel, lifestyle, retail, and most recently, my own e-commerce brand, Design-Foodie, where I design niche digital products that connect with thousands of customers.
How long have I been a designer?
I’ve been designing for nearly a decade, beginning my career in 2015 as a freelancer with my first client, Great Clips, a national franchise. Early on, I combined self-taught design skills with the analytical problem-solving foundation I gained from my IT degree program, giving me a unique balance of creativity and technical thinking. Since then, I’ve grown into a versatile designer—working across brand identity, packaging, and e-commerce—serving both global retailers and building my own brand, Design-Foodie.
What makes me different?
I bring a rare blend of technology and creativity to every project. My background in IT gave me analytical problem-solving skills, while my career in graphic design refined my ability to translate ideas into bold, effective visuals. This fusion means I don’t just design for aesthetics—I design for clarity, usability, and impact. I spot pain points quickly and create solutions that work for users, clients, and companies alike.
What tools and software do I use in your design?
I specialize in top industry-standard tools across branding, digital, and UI/UX design. My core toolkit includes the Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) for branding, packaging, and motion graphics; Figma for UX/UI and interactive prototyping; and AI tools like ChatGPT to enhance creative workflows and efficiency. With over 7 years of hands-on project experience since 2017, I’ve championed hundreds of enterprise and e-commerce design projects, bringing precision, innovation, and consistency to every deliverable.
Am I also available for freelance work?
Yes — I’m available for freelance work. I enjoy freelancing because it pushes me outside of my comfort zone, allowing me to adapt quickly, solve problems under time constraints, and design with a sharp focus on user experience. Each project gives me the opportunity to identify pain points, collaborate closely with clients, and deliver creative solutions that align with their vision and goals.
What industries do I specialize in?
Retail & E-Commerce – Packaging, digital storefronts, and campaign assets for major retailers like Macy’s, Kohl’s, Nordstrom, Costco, and BJ’s. Beauty & Lifestyle – Brand identity, digital campaigns, and product visuals that elevate consumer experiences. Health & Fitness – Supplement and wellness branding for MuscleMeds, Fit & Lean, and Generation Iron. Apparel & Fashion – Graphic apparel, packaging, and look book assets for seasonal collections and retail rollouts. Food & Events – Founder and Lead Brand Designer of Design-Foodie, creating niche digital party kits inspired by global food and beverage brands.