Owner & Creative Director
2025
Projects
Projects
Design Process
Process
About Me
About
Hire Me
Contact
Project Name
Design Foodie
Headquarters
Chatham, US
Industry
Party Supplies
Company size
1-3 employees
Timeline
July 2025 - Present
As the Founder & Lead Brand Designer for Design-Foodie, I spearhead creative direction across brand identity, digital packaging, product launches, and marketing campaigns. I design and deliver digital party kits inspired by global fast food and beverage brands, crafting assets that balance playful storytelling with market-ready polish. In this role, I lead end-to-end creative execution—from illustrations and layout systems to Etsy listings and social media visuals. I oversee every stage to ensure each collection and campaign aligns with brand vision, SEO goals, and customer engagement—bringing consistency, clarity, and creativity to every asset.
How I served COTC.
How I served SAKAR.
How I serve
DesignFoodie.
How I served MHP.
How I served Simrock.
How I served Aquagem.
How I served Great Clips.
How I served People First.
DIGITAL ASSETS
entire brand identity, focusing on beauty design principles to reflect their values. This included a sustainable print design, large signage, and a set of cohesive social media graphics.
I enhanced their entire brand identity, focusing on beauty design principles to reflect their values. This included a sustainable print design, large signage, and a set of cohesive social media graphics.
PRINT ASSETS
ALL PRINT ASSETS FLYERS, SIGNAGE, & EVENT MATERIALS.
DIGITAL ASSETS
entire brand identity, focusing on playful food-inspired design principles to reflect the brand’s values. This included digital packaging, Etsy product listings, email templates, promotional media design, and a cohesive set of social media graphics.
I enhanced the entire brand identity, focusing on playful food-inspired design principles to reflect the brand’s personality. This included digital packaging, Etsy product listings, promotional media, and a cohesive set of social media graphics.
Developed the entire packaging identity system for Sakar’s Sports Illustrated and Sonic product lines, applying modern, trend-driven design principles to reflect each brand’s visual voice and consumer appeal. Created sustainable, production-ready packaging, retail mockups, and product visuals designed to stand out across national retail environments including Walmart, Target, and Kohl’s. Delivered a cohesive visual ecosystem encompassing packaging, branding assets, and presentation materials—ensuring every design reinforced clarity, consistency, and commercial viability from concept to shelf.
PACKAGE DESIGN
PACKAGE DESIGNED & SIZED FOR PRODUCT
I revamped the complete brand and packaging identity for Sakar’s Sports Illustrated and Sonic product lines, integrating modern, trend-driven design principles that aligned with each brand’s core values and target audience. This included designing clean, retail-focused packaging systems, refreshed logo treatments, and cohesive visual assets for digital and print marketing. I also developed presentation materials and media graphics to support product launches, ensuring a consistent visual language across all consumer touchpoints.
I revamped the complete brand and packaging identity for Sakar’s Sports Illustrated and Sonic product lines, integrating modern, trend-driven design principles that aligned with each brand’s core values and target audience. This included designing clean, retail-focused packaging systems, refreshed logo treatments, and cohesive visual assets for digital and print marketing. I also developed presentation materials and media graphics to support product launches, ensuring a consistent visual language across all consumer touchpoints.
STAR SELLER ETSY STORE
star seller reaching over 12k+ total views & 10k+ reaching thousands of potential customers; through optimized listings, SEO-driven content, and brand-aligned visuals, generating 50+ sales within first two months of launch!
PRODUCTS & ASSETS
ALL DIGITAL & PRINT ASSETS FOR SIGNAGE, & EVENTS.
DIGITAL ASSETS
enhanced their social media presence, focusing on minimalist design principles to reflect their values. This included web banners, print and a set of cohesive social media graphics.
I enhanced their social media presence, focusing on minimalist design principles to reflect their values. This included web banners, print and a set of cohesive social media graphics.
SOCIAL MEDIA
Social Media assets and featured posts. Features on Athlete pages with over 50k followers!
DIGITAL ASSETS
entire brand identity, focusing on Bodybuilding & Fitness design principles to reflect their values. This included print, email, SMS, media design, web banners, FIGMA site layouts, large signage, and a set of cohesive social media graphics.
DIGITAL ASSETS
entire brand identity, focusing on Trust design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
I enhanced their entire brand identity, focusing on Bodybuilding & Fitness design principles to reflect their values. This included print, email, SMS, media design, web banners, FIGMA site layouts, large signage, and a set of cohesive social media graphics.
OUTCOME & RESULTS
I enhanced their entire brand identity, focusing on beauty design principles to reflect their values. This included print, email, SMS, media design, and a set of cohesive social media graphics.
Achieved 100 sales and 11 five-star reviews within the first 6 months of launch, star seller status, demonstrating early market validation and strong customer satisfaction.
Generated over 10k+ total views and 12k+ visits, reaching thousands of potential customers through optimized listings, SEO-driven content, and brand-aligned visuals.
Secured $1k+ in revenue from digital-only products in the early growth phase, building a scalable foundation for future expansion into larger bundles, themed kits, and cross-platform sales.
OUTCOME & RESULTS
The refreshed visual identity and packaging system enhanced brand recognition and shelf appeal, leading to stronger sell-in results with major retailers such as Walmart and Target. The cohesive design strategy also streamlined production workflows and improved cross-department collaboration, ensuring consistent brand execution across multiple product lines.
Featured in Major Retail Channels Product lines for Sports Illustrated and Sonic successfully launched in Walmart, Target, and Kohl’s, increasing shelf visibility and market reach.
10+ Retail Product Lines Designed
Created and produced over 10 retail packaging systems, integrating brand storytelling, dieline precision, and visual cohesion across product families.
Boosted Retail Sell-In Performance
Enhanced brand presentation and buyer confidence, contributing to stronger retailer adoption and measurable sales growth within the first quarter.
I revamped their entire brand identity, focusing on Trust design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
MEDIA
MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET market & confrence visitors.
Sales Sheets
CHAMPIONED SALES MATERIALS FOR SALES EVENTS AQUIRING NEW BUSINESS.
sms
Weekly SMS reaching over 10k subscribers..
SOCIAL MEDIA
Social Media assets and featured posts. Features on Athlete pages with over 1 million followers!
Amazon product Pages
Impact Hydration amazon Page & product tiles.
Carnivor Hydration amazon Page & product tiles.
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nitro lift amazon Page & product tiles.
mhp amazon Page & product tiles.
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apparel & Package design
mhp aPPAREL & PACKAGING SIZED & DESIGNED TO FIT PRODUCTS.
SALES SHEETS
CHAMPIONED SALES MATERIALS FOR SALES EVENTS AQUIRING NEW BUSINESS.
OUTCOME & RESULTS
I revamped their entire brand identity, focusing on Trust design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
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OUTCOME & RESULTS
As a lead designer with MHP, I championed design campaigns that generated over 39% of attributed revenue, increasing sales for brands MuscleMeds, Carnivor, and MHP by 223% vs previous period & also strengthen 3 brands visual brand aesthetics.
100+ successful
design campaigns completed.
Emails generated an average of $3k in sales per email.
Averaged over 50% open rate per email sent.
Outcome & Results
As a lead designer with MHP, I championed design campaigns that generated over 39% of attributed revenue, increasing sales for brands MuscleMeds, Carnivor, and MHP by 223% vs previous period & also strengthen 3 brands visual brand aesthetics.
100+ successful
design campaigns completed.
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Emails generated an average of $3k in sales per email.
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Averaged over 50% open rate per email sent.
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DIGITAL ASSETS
Entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
I revamped their entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
OUTCOME & RESULTS
I enhanced their social media presence, focusing on minimalist design principles to reflect their values. This included web banners, print and a set of cohesive social media graphics.
Increased followers by over 50%.
Companies received customers returns by 80% and active customer interactions via social media.
Championed brands design aesthetics while connecting brands with their target markets.
Amazon product Pages
amazon Page & product tiles.
PRINT ASSETS
ALL PRINT ASSETS FLYERS, SIGNAGE, & EVENT MATERIALS.
MEDIA ASSETS
MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET CUSTOMERS TO THE NEW PRODUCT.
OUTCOME & RESULTS
I revamped their entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
Successfully launched brand identity, social media, packaging design, which led to a successful company launch.
Company attained 100+ new customers, Popup shop and businesses opportunities as a new successful brand.
Generate new sales, customers online, along with hire 4+ new sales reps & business growth in the first quarter.
DIGITAL ASSETS
Entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
I revamped their entire brand identity, focusing on minimalist design principles to reflect their values. This included a clean, modern logo, sustainable print design, and a set of cohesive social media graphics.
PRINT ASSETS
ALL PRINT ASSETS Workbooks, FLYERS, SIGNAGE, & EVENT MATERIALS.
SOCIAL ASSETS
MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET CUSTOMERS TO THE NEW PRODUCT.
MEDIA ASSETS
MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET CUSTOMERS TO THE NEW PRODUCT.
OUTCOME & RESULTS
I revamped their entire brand identity, focusing on minimalist design principles to reflect their values. This included a clean, modern logo, sustainable print design, and a set of cohesive social media graphics.
Over 5 book covers successfully designed for publication.
75% of new consultant business which generated over 100k in sales.
Open doors with over 3+ large corporations client contracts.
OUTCOME & RESULTS
I enhanced their entire brand identity, focusing on beauty & cosmetic design principles to reflect their values. This included a sustainable print design, large signage, and a set of cohesive social media graphics.
Increased customer return by 45%.
Designs featured in the Baltimore Star news paper.
Voted #1 Great Clips in the county once joining marketing as Freelance Designer.
MORE PROJECTS
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