Brand Strategy
2019
Projects
Projects
Design Process
Process
About Me
About
Hire Me
Contact
Project Name
Cream of the Crop
Headquarters
Texas, US
Industry
Beauty Cosmetics
Company size
3 - 10 employees
Timeline
March 2015 - Sept 2019
I was the champion freelance designer for Cream of the Crop, a small business that makes a 50-in-1 Superfood cosmetic cream by hand using 100% fruits and vegetables. My responsibilities included designing and developing creative concepts for the brand.
How I served COTC.
How I served Eden CBD.
How I served Amerex.
How I served MHP.
How I served Simrock.
How I served Aquagem.
How I served Great Clips.
How I served People First.
DIGITAL ASSETS
entire brand identity, focusing on beauty design principles to reflect their values. This included a sustainable print design, large signage, and a set of cohesive social media graphics.
I enhanced their entire brand identity, focusing on beauty design principles to reflect their values. This included a sustainable print design, large signage, and a set of cohesive social media graphics.
PRINT ASSETS
ALL PRINT ASSETS FLYERS, SIGNAGE, & EVENT MATERIALS.
DIGITAL ASSETS
entire brand identity, focusing on beauty design principles to reflect their values. This included print, email, SMS, media design, and a set of cohesive social media graphics.
I enhanced their entire brand identity, focusing on beauty design principles to reflect their values. This included print, email, SMS, media design, and a set of cohesive social media graphics.
DIGITAL ASSETS
Entire brand identity, focusing on natural design principles to reflect their values. This included a clean, modern logo, sustainable packaging design, media design, and a set of cohesive social media graphics.
I revamped their entire brand identity, focusing on natural design principles to reflect their values. This included a clean, modern logo, sustainable packaging design, media design, and a set of cohesive social media graphics.
EMAIL CAMPAIGNS
Email campaigns reaching over 25k subscribers!
PRINT ASSETS
ALL PRINT ASSETS FLYERS,SIGNAGE, & EVENTS.
SOCIAL MEDIA
SOCIAL MEDIA ASSETS FEATURING PRODUCTS, MEDIA, AND PRODUCT FEATURES.
AMAZON PRODUCT PAGES
amazon Page & product tiles.
PACKAGE DESIGN
PACKAGE DESIGNED & SIZED FOR PRODUCT
PRINT DESIGN
ALL PRINT ASSETS FLYERS, SIGNAGE, & EVENT MATERIALS.
DIGITAL ASSETS
enhanced their social media presence, focusing on minimalist design principles to reflect their values. This included web banners, print and a set of cohesive social media graphics.
I enhanced their social media presence, focusing on minimalist design principles to reflect their values. This included web banners, print and a set of cohesive social media graphics.
SOCIAL MEDIA
Social Media assets and featured posts. Features on Athlete pages with over 50k followers!
DIGITAL ASSETS
entire brand identity, focusing on Bodybuilding & Fitness design principles to reflect their values. This included print, email, SMS, media design, web banners, FIGMA site layouts, large signage, and a set of cohesive social media graphics.
DIGITAL ASSETS
entire brand identity, focusing on Trust design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
I enhanced their entire brand identity, focusing on Bodybuilding & Fitness design principles to reflect their values. This included print, email, SMS, media design, web banners, FIGMA site layouts, large signage, and a set of cohesive social media graphics.
OUTCOME & RESULTS
I enhanced their entire brand identity, focusing on beauty design principles to reflect their values. This included print, email, SMS, media design, and a set of cohesive social media graphics.
Project design feature on "The Talk" show & given to show audience.
Large signage featured in select Walmart locations.
Email campaigns increased sales by 80% and sent to over 20k customer emails.
OUTCOME & RESULTS
I revamped their entire brand identity, focusing on natural design principles to reflect their values. This included a clean, modern logo, sustainable packaging design, media design, and a set of cohesive social media graphics.
Company Feature on Top local news station KMTV as top local new CBD business.
Popup shop feature in large Mall locations attracting 100+new customers.
Full successful brand strategy signage for Popup shops, media features and company growth by 200% in the first quarter.
I revamped their entire brand identity, focusing on Trust design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
MEDIA
MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET market & confrence visitors.
Sales Sheets
CHAMPIONED SALES MATERIALS FOR SALES EVENTS AQUIRING NEW BUSINESS.
sms
Weekly SMS reaching over 10k subscribers..
SOCIAL MEDIA
Social Media assets and featured posts. Features on Athlete pages with over 1 million followers!
Amazon product Pages
Impact Hydration amazon Page & product tiles.
Carnivor Hydration amazon Page & product tiles.
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nitro lift amazon Page & product tiles.
mhp amazon Page & product tiles.
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apparel & Package design
mhp aPPAREL & PACKAGING SIZED & DESIGNED TO FIT PRODUCTS.
SALES SHEETS
CHAMPIONED SALES MATERIALS FOR SALES EVENTS AQUIRING NEW BUSINESS.
OUTCOME & RESULTS
I revamped their entire brand identity, focusing on Trust design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
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OUTCOME & RESULTS
As a lead designer with MHP, I championed design campaigns that generated over 39% of attributed revenue, increasing sales for brands MuscleMeds, Carnivor, and MHP by 223% vs previous period & also strengthen 3 brands visual brand aesthetics.
100+ successful
design campaigns completed.
Emails generated an average of $3k in sales per email.
Averaged over 50% open rate per email sent.
Outcome & Results
As a lead designer with MHP, I championed design campaigns that generated over 39% of attributed revenue, increasing sales for brands MuscleMeds, Carnivor, and MHP by 223% vs previous period & also strengthen 3 brands visual brand aesthetics.
100+ successful
design campaigns completed.
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Emails generated an average of $3k in sales per email.
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Averaged over 50% open rate per email sent.
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DIGITAL ASSETS
Entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
I revamped their entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
OUTCOME & RESULTS
I enhanced their social media presence, focusing on minimalist design principles to reflect their values. This included web banners, print and a set of cohesive social media graphics.
Increased followers by over 50%.
Companies received customers returns by 80% and active customer interactions via social media.
Championed brands design aesthetics while connecting brands with their target markets.
Amazon product Pages
amazon Page & product tiles.
PRINT ASSETS
ALL PRINT ASSETS FLYERS, SIGNAGE, & EVENT MATERIALS.
MEDIA ASSETS
MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET CUSTOMERS TO THE NEW PRODUCT.
OUTCOME & RESULTS
I revamped their entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
Successfully launched brand identity, social media, packaging design, which led to a successful company launch.
Company attained 100+ new customers, Popup shop and businesses opportunities as a new successful brand.
Generate new sales, customers online, along with hire 4+ new sales reps & business growth in the first quarter.
DIGITAL ASSETS
Entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.
I revamped their entire brand identity, focusing on minimalist design principles to reflect their values. This included a clean, modern logo, sustainable print design, and a set of cohesive social media graphics.
PRINT ASSETS
ALL PRINT ASSETS Workbooks, FLYERS, SIGNAGE, & EVENT MATERIALS.
SOCIAL ASSETS
MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET CUSTOMERS TO THE NEW PRODUCT.
MEDIA ASSETS
MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET CUSTOMERS TO THE NEW PRODUCT.
OUTCOME & RESULTS
I revamped their entire brand identity, focusing on minimalist design principles to reflect their values. This included a clean, modern logo, sustainable print design, and a set of cohesive social media graphics.
Over 5 book covers successfully designed for publication.
75% of new consultant business which generated over 100k in sales.
Open doors with over 3+ large corporations client contracts.
OUTCOME & RESULTS
I enhanced their entire brand identity, focusing on beauty & cosmetic design principles to reflect their values. This included a sustainable print design, large signage, and a set of cohesive social media graphics.
Increased customer return by 45%.
Designs featured in the Baltimore Star news paper.
Voted #1 Great Clips in the county once joining marketing as Freelance Designer.
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